Why You Should Create a Video Press Release
The established theory on this blog is: video is the best digital medium. Of course, podcasts, blog posts, infographics, and other mediums have their purpose. But video offers something more—it’s immersive, engaging, and effective.
If you want your PR to stand out, present it as a video. Not only will it appeal to correspondents, but it will also be more fluid. More people will share it, talk about it, and take interest than they would a text PR with bulky paragraphs.
While Video Press Release Submission are indeed unparalleled, producing one is easier than ever. To create a professional video, all you need are skilled freelancers to take care of video filming and video editing (Valoso) while you do the rest.
How to Make a Video Press Release
Step #1. Formulating the Idea
To create the perfect video press release, you must have focus. This step involves answering two questions for your video press release:
What is your message?
How will you present this message?
Video creates the perfect opportunity for branding. Instead of dishing out a generic or monotonous PR, it enables your message to be more striking, guaranteeing a higher level of success. You can stand out with your word choice, visuals, background music, message, and even brand colors. Follow the tips below to create a promo video press release.
How to Plan a Video Press Release
Formulate a stand-out title.
Your title should be informative, relevant, and unique. A specific title will guide your production process. Your Press Release Distribution Service Canada title may include the words “Press Release” or “PR,” but the central message of the title should be your brand, your focus, and your impact.
Cover who, what, where, when, why, and how.
Every PR is different. It may be for a new fashion line, a startup launch, or a Kickstarter campaign. Explain every aspect of your release in a clear, concise way. Consider including text details in the video description.
Include a call-to-action (CTA).
Let your viewers know exactly what you want them Press Release Submission. Here, communication is the key. Interested reporters, investors, or whoever you are pitching may view your video, but a powerful CTA is essential to convert them.
Write a gripping script.
This is easier said than done, but you can come up with a new and compelling script by thinking outside the box. Words like “revolutionary” or “cutting-edge” are trite. Instead, use specific, relevant terms and compile them into an organized script. Expect several revisions as you develop and enhance your script.
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